Social media for lawyers, built on plain explanations instead of promises

What potential clients look for

• Does this firm handle my kind of problem? Say what you do in plain words. "Family law" means less to a worried parent than "custody, divorce and child support".
• What happens if I call? People put off the first contact because they do not know what it involves. A post that walks through the first meeting removes that fear.
• Roughly how fees work. Not a quote. Whether you charge by the hour, a flat fee, or a contingency, and whether the first meeting costs anything.
• Are these real people? A photo of the team, the office, and a name next to each face. Trust starts with knowing who is on the other end.
• Are they still here? Opening hours, holiday closures and a recent post. A page that stopped in 2024 reads as a firm that closed.

Which networks fit a law practice

Match the network to the client, not to where other lawyers post. Two networks every week is a better plan than four networks when there is time.

• LinkedIn for business clients: corporate, employment, commercial and property work. Post from the firm's company Page. A tool can post to a company Page you manage, but not to a partner's personal profile, so set the Page up first.
• Facebook for family, immigration, injury and local practices. It is where people in a town look up a firm, read the hours and send a message.
• Instagram for the same local practices, with carousels that explain one thing at a time. You need a Business or Creator account to post from a tool.
• TikTok only if someone at the firm wants to be on camera and has the time. It takes video only, so carousels do not go there.

A weekly plan for a small firm

Three posts a week is enough to stay visible and small enough to survive a trial week.

20 post ideas for lawyers

• What happens at a first consultation, in five slides.
• What to bring to your first meeting, as a checklist.
• One legal term explained in plain English, one per post.
• Myth vs fact about your practice area, for example "you need a lawyer to make a will".
• How fees usually work in your area of law: hourly, flat or contingency, in general terms.
• The steps in a common process, from first call to the end, without timelines you cannot promise.
• Meet the team: three questions, three slides, one person.
• Office hours, holiday closures and how to reach you when the office is shut.
• Questions people are embarrassed to ask, answered without judgement.
• What a document actually means, for example a lease clause or a will term, in general.
• When you do not need a lawyer, and when you do.
• A day in the office, with no client details in frame.
• Community work: a clinic, a talk at a school, a sponsored team.
• How to prepare for a court date in general: what to wear, when to arrive, what to bring.
• A change in the law that affects your clients, explained in plain words.
• The difference between two things people confuse, for example mediation and arbitration.
• How long things usually take, framed as ranges and with a note that every case differs.
• Welcome a new team member.
• A reminder about a deadline many people miss, like a filing date or a renewal.
• A thank-you to a local group or event you supported.

Keep it within the rules

Lawyers have rules about advertising that most businesses do not. The rules differ by country, state and bar, so this section is general guidance, not legal advice. Check your own bar or law society's advertising rules before you post.

• Never post client details or case facts. Not a name, not a photo from the office with a file in view, not a "we just won for a client who" story. Even with consent, it is rarely worth it.
• No promises of outcomes. "We win" and "guaranteed results" are off the table. Explain the process, not the result.
• Keep education general. Explain how something usually works, and end with an invitation to book a consultation for advice on a specific situation.
• Say what you are. Some places require a disclaimer, a firm name, or a note that a post is advertising. Find out what yours requires.
• Be careful with reviews and testimonials. Rules on quoting them differ a lot by place. Check before you share one.
• Have one person approve every post. A partner or a senior lawyer reads each post before it goes out. This is the single habit that prevents most problems.

Hand the weekly posting to Vidpop, keep the approval

The plan above fails in the week a trial starts. The fix is to let an app do the drafting and the posting, while a partner keeps the final say.

Vidpop is an iPhone app that does that. Give it the firm's website, or answer six short questions and add a few photos of the team and the office. Autopilot plans three carousels a week, designs each with 5 to 7 slides in formats like explainer steps, myth vs fact and FAQ, and writes a caption for every post. Post for Me publishes them to your LinkedIn company Page, your Facebook Page and Instagram at the scheduled time.

Turn on "Ask me first" and nothing goes out until someone at the firm approves it. A partner can edit a post up to 15 minutes before it goes out, re-make it, undo to the previous version, or leave a note that steers next week, like "nothing about fees this week". The first week always waits for approval, so the firm sees exactly what the app writes before any of it is public.

If something comes up during the week, like a holiday closure or a new hire, Create with AI makes a caption, an image post or a carousel from one sentence. Plans and the free trial are on the pricing page.

Small tips

• Write the way you talk to a client across the desk. If a sentence needs a law degree to follow, cut it.
• One explanation per post. A carousel about "what to bring" should not also cover fees.
• Keep a list of questions clients ask. Every one is a post. Ten questions is a month of content.
• Photos of real people beat stock photos. The team at the door of the office, in daylight, is enough.
• Keep the comments tidy. Reply to general questions with general answers, and move anything specific to a call or an email.
• Good to know: Vidpop writes carousels and captions in English, runs on iPhone with iOS 17 or later, and posts to LinkedIn through a company Page you manage, not a personal profile.

Frequently asked questions

Should a small law firm be on social media?

Yes, if it can post every week. People check a firm's page before they call, and a page that explains how things work and shows real people builds the small amount of trust needed to pick up the phone. A page that has not posted in a year does the opposite.

What should a law firm post on social media?

Plain-language explainers of how things work, what to bring to a first meeting, myths and facts about your practice area, how fees work in general terms, and the people behind the firm. Keep everything general and invite people to book a consultation for their own situation.

Which social network is best for lawyers?

LinkedIn, through a company Page, for business clients. Facebook and Instagram for family, immigration, injury and local practices. Pick the one or two where your clients are and post there every week.

Can I post about a case I won?

Be careful. Client details and case facts should stay private, and many bars treat results as advertising with strict rules. Explain the process in general instead, and check your bar or law society's advertising rules before posting anything about outcomes.

Can an app post for my law firm?

Yes. Vidpop's Autopilot plans three carousels a week from the firm's website, writes the captions and posts to your LinkedIn company Page, Facebook Page and Instagram on schedule. Turn on "Ask me first" so a partner approves every post before it goes out. The first week always waits for approval.

What does Vidpop cost for a law firm?

Vidpop has a Starter plan with Autopilot carousels and Create with AI posts, and a Pro plan that adds a weekly UGC video ad. Plans and the free trial are on the pricing page. The app is free to download from the download page.